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If you’ve ever felt like; as an artist or entrepreneur, you’ve been swept aside by your governing bodies and that your voice is not being heard, then you’ve come to the right place. You’re not alone in your quest to be realized as an important member of a community, and as a constituent. Muse Canada is intent on making real change in the way arts communities are recognized by our governing bodies.

One of the ways we are commonly misunderstood is as a result of segregation. Arts groups, dance studios, live music venues, set designers, filmmakers, and every other passion-driven vocation in the arts community are currently treated not only as separate, but as insignificant – rather than as the multi-billion dollar industry that these Arts, Culture, And Entertainment (ACE) companies really represent, despite the fact that they are constantly working together to carve out a livelihood, and increase the value of our society. It is said that “The arts are an even better barometer of what is happening in our world than the stock market or the debates in congress” (Hendrik Willem Van Loon) and Muse Canada seeks to ensure that our industry is given the credence it deserves.

The hard truth is that the arts industries and communities have been hit harder than ever amid the Covid-19 pandemic. Performance industries were the first to disappear, and will inevitably be the last to return. Yet, as people in isolation are mainlining new TV series and new music online as a way of navigating the hardships that Covid-19 has presented, it’s not hard to see that the arts are more important than ever.

Muse Canada seeks to bring these realizations to light to our governing bodies, and prompt real change.

What can be found here:

  • Directory of contact information for government officials.
  • Email templates to write about your concerns regarding the live entertainment industry.
  • Value Alberta Venues campaign
  • Valuable information on ways that YOU can help and take action for the music and touring sector of Alberta

Recognizing the untapped economic benefits of the music industry in our province, and through the report, Fertile Ground, which was commissioned, funded and published by the National Music Centre and the Scotlyn Foundation in 2014, West Anthem was established to help stimulate the growth and sustainability of Alberta’s music industry. Its objectives are to develop a comprehensive understanding of the economic profile of Alberta’s music cluster, to build the business capacity of the music industry, to utilize Alberta’s music industry as a key economic driver and a vehicle for diversification, and to establish and implement a live music strategy for Alberta through venue mapping and audience profiling

CIVC is a collective group of independent venues, agencies, promoters, production companies & festivals, working alongside the Canadian Live Music Association and other Canadian industries, businesses, and non-profits that are advocating for emergency support funding & an economic recovery plan in the live music & touring - Heritage Arts & Culture industry of Canada.

We aim to collectively work together to build a stronger, safer and better supported Canadian music ecosystem, through advocacy and education.

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Muse Canada Inc is founded in on Treaty 6 territory in amiskwaciy-wâskahikan — the traditional and ancestral territory of the Nehiyawak/Cree, Tsuut'ina, Niitsitapi/Blackfoot, Métis, Nakota Sioux, Haudenosaunee/Iroquois, Dene Suliné, Anishinaabe/Ojibway/Saulteaux, and the Inuk/Inuit. We acknowledge that this territory is home to the Métis Settlements and the Métis Nation of Alberta, Regions 2, 3 and 4 within the historical Northwest Métis Homeland.

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