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  • Thursday, June 17, 2021 12:41 PM | Maggie Tate (Administrator)

    Calling all Edmonton and Area Artists!

    The 2021 Whyte Avenue Art Walk is moving indoors to the former Army & Navy building in Old Strathcona every weekend from June 11 to August 1. People are invited to buy art directly from the artists.

    Visit the Art Walk website for more information and to register as an artist:

  • Sunday, June 13, 2021 12:43 PM | Muse Canada Inc

    Our friends at the Ravenwood Experience Music Festival are going virtual this year, and they have announced their lineup! We are thrilled to see Muse members The Confusionaires headlining the festival's Saturday virtual  performance! Get full details at the website, and see who else is playing at:

  • Sunday, May 23, 2021 10:19 AM | Muse Canada Inc

    We at Muse Canada are so excited about all these opportunities that are coming up!

    Via APTN National News 


    Lights, camera, action: Casting call looking for Indigenous youth

    PoPing Casting, that worked on Disney’s Mulan and Warner Brother’s blockbuster hit The Meg – is currently searching North America for a 16 year old Indigenous male and a 14 year old Indigenous female to star in a series that will be streamed on a U.S. streaming service.

    Kelsey Wavey, a casting assistant with PoPing Casting on the project, is excited for the up and coming actors who will try out.

    “Yeah this is the first time the network is doing an open call of this scale so we are interested in hearing from you if you know anybody who is around the age of 14 or 16 or if you look around that age if you can play your age email in your resume and a headshot and it can be a selfie it can be just something on your phone we just want to see a clear picture of what you look like no filters and then we also need an introduction video,” says Wavey.

    Wavey adds that you don’t need previous experience to submit and the introduction video should be around one minute long.

    “Just introduce yourself say your name and just give a little information about the sports you like to play. It can be anything athletic. They are asking specifically for martial arts but also I would just throw in there if you have any canoeing experience or go fishing, if you run or hike anything just put it in there because we just want to get to know you a little bit better.”

    As for the resume, you just need your full name, contact information, email and name, phone number and email address of your parents. Along with what role you are interested in and what city and province you live in.

    To apply, email opencalls (at) popincasting (dot) com

    The project is still in early development and a name hasn’t been released yet – but it will be shooting across North America in late 2021 – 2022.

    “We have the talent here there is so many talented young individuals on reserve off reserve that deserve to have this opportunity and this is it! You can submit and all of the videos will be considered,” says Kelsey.

    The company won’t release any information about the project.


    Directly quoted from the article at:


  • Monday, May 17, 2021 8:41 AM | Muse Canada Inc

    Open for applications today, May 17th, 2021, Alberta’s government is launching the Stabilize Live Music Grant program to help rebuild and reopen live experiences once public health guidelines allow.

    Grants of $1,500 will help musicians and other live music professionals prepare for a return to live performances.

    Grants up to $25,000 for for-profit music venues will support innovative projects to help Alberta’s music industry adapt and relaunch.

    Alberta’s government is partnering with Alberta Music, which will administer the grant. Eligible live music professionals and businesses can apply through the association’s website, starting May 17, until all funds are awarded. Please note that we understand you do need to have a membership with Alberta Music to apply for these grants.

  • Friday, May 07, 2021 8:23 PM | Muse Canada Inc

    Loreena McKennitt on Bill C-10

    As a musical artist, I was delighted to learn of Bill C-10, a proposed amendment to the Broadcast Act. It has been over 30 long years since the internet and all that came with it began to dismantle what was once a $20-billion music industry in 1999 — reducing it to a $7.5-billion industry by 2014, primarily as a result of unfettered and unregulated technology.

    Although no bill will completely satisfy everyone, for those in the music industry equitable compensation cannot come soon enough. Further, the accusation that this bill would compromise people’s freedom of speech is somewhat suspect. The government has made it clear the bill will only go after tech giants and “professional” online audio or video, such as television, movies, music or podcasts. It will not apply to individual Canadians’ social media posts.

    This accusation leads me to wonder if these giant tech companies lured some political opposition to magnify this misplaced fear. Or perhaps lobbyists have been busily working behind the scenes?

    I began my career in 1985 by busking on the streets, and since then I’ve owned and operated my own independent record label, employing many people along the way. I’ve been fortunate enough to have sold over 15 million records worldwide. I built my business and lived most of my career in this upended era. However, if I were to start out today in this highly unregulated technological environment, I can hardly imagine how I would succeed.

    In 1998, we were all promised that a Golden Age would come with the internet. What we got instead was nearly a decade of music being offered for free through such sites as Napster and BitTorrent.

    In 2010, as a prominent independent artist, I was invited to appear before the Standing Committee on Canadian Heritage in Ottawa, which was then examining the woeful lag of our copyright law following a decade of “free” music.

    In my presentation, I spoke of the ecosystem I was a part of since the inception of my career — an ecosystem that had been impacted, harmed or had simply disappeared in just over a decade. It was a robust system of businesses, services and people, many of whom knew each other. It included everything from recording studios and their administrative staff and suppliers, to engineers and graphic artists, photographers and makeup artists, mastering companies, retailers large and small, printers, publicists, travel agents and many, many others.

    That ecosystem has all but been decimated.

    Artists who were once paid 25 cents per song on vinyl or CD are now paid less than 10 cents per thousand plays on such streaming sites as YouTube Music and Spotify — sites many consumers currently enjoy. As a result, many artists are struggling to rise above the poverty line, much less sustain a career or a family.

    So much for the Golden Age.

    What was once a people business has become a purely transactional one based on anonymous connections with tech companies who don’t know me or my customers. Companies who now reap the rewards of what took the local industry decades to establish, supplanting it and then removing that revenue out of the community and then out of the country.

    A rebalancing of these interests continues to be urgently needed.

    Currently, online video and music streaming services delivering audio and audio-visual content over the internet are exempt from licensing and most other regulatory requirements in Canada. That means that unlike commercial radio stations, for example, digital platforms are not required to make financial contributions towards Canadian Content Development or to promote it.

    Bill C-10 would change that by paving the way for streaming services to make those contributions. Google-owned YouTube, which is Canada’s number-one music streaming service, would be required to comply with the same rules as other online music services, putting all of them on a level playing field.

    As long as these tech companies are allowed special concessions by our respective governments, we will continue to see a direct assault on our creative industries and our Canadian identity. Other governments around the world are making bold moves to protect their cultural industries from the perils of unfettered big tech — it is time for the Canadian government to step up.

    Loreena McKennitt is an international, multi-platinum recording artist, a member of The Order of Canada and honorary colonel of the Royal Canadian Air Force. Twitter: @Loreena

    This article is reprinted from The Toronto Star - Opinions - website, and Muse Canada would like to note no affiliation with The Toronto Star or Loreena McKennitt.

  • Friday, April 30, 2021 3:55 PM | Muse Canada Inc

    TikTok For Musicians: What You Need To Know - by Kurt Dahl

    One of the biggest developments in the music industry in 2020 was TikTok. While the app was definitely big in 2018 and 2019, it truly blew up in 2020, surpassing over 1 billion users across 150 countries and establishing itself as a bellwether in the music industry.

    Many of the biggest success stories in the music industry in 2020 were as a result of TikTok. Predictably, the biggest record deals and publishing deals that I’ve negotiated over the past year have involved artists who went viral on TikTok.

    Perhaps what is most important for you as an artist to know is that most of my major label contacts have admitted that the number one place they look to for signing the next big thing: TikTok.

    The good thing for musicians: music is what drives the app.

    So, if you’re an up-and-coming musician, you should be on TikTok. Let’s look at why.

    What is TikTok?

    If you’ve never used TikTok, here’s a quick summary:

    ·       It’s a social video app that combines Snapchat, Instagram Stories, and the now-defunct Vine.

    ·       Most videos are short, usually around 15 seconds (but can go up to 60 seconds).

    ·       There’s an emphasis on “authentic” versus “perfect.”

    ·       Videos are vertical, not horizontal.

    ·       It’s more about participation than sharing how amazing your life is (unlike Instagram and Facebook to some extent).

    ·       There is a strong “narrative” sense to most videos.

    ·       TikTok generates a “For You” feed of content for each user (the #FYP page). The more a user engages with content, the smarter TikTok gets at guessing what kind of videos the viewer wants to watch.

    How does a video go viral on TikTok?

    Imagine your song is used in a video that appears on my For You Page. Then I get inspired and make my own video, with a similar theme. TikTok allows me to easily use your audio clip in my new video, and this is precisely what drives the viral success of music on the app. The videos become participatory and the music is their soundtrack.

    And once a series of videos takes off, the TikTok algorithm could put your song in front of millions of users immediately.

    Can you earn revenue on TikTok?

    The short answer: Yes. The long answer: not much, for now. See my article here for the revenues generated from having your music on TikTok.

    How can you use TikTok to build your career?

    While the revenue being paid from TikTok to artists is not that significant at the moment, the app can have a massive impact on your career and grow your numbers exponentially on Spotify, Apple Music, YouTube, etc. And all of those platforms actually pay.

    There are many examples in the last few years of artists who have gone viral on TikTok and then achieved great success on other platforms, specifically Spotify and YouTube. The logic is simple: your song gets millions of impressions on 15 second TikTok videos, and users then seek out the song on other platforms. Some of these artists include: Lil Nas X, Ava Max, Joji, and ZaeHD. In case you’re wondering, I don’t listen to any of these artists.

    Is TikTok only for teens?

    Almost half of TikTok’s active users are between 16 and 24 years old, making it the go-to app for the youth demographic.

    By comparison, the average age of Instagram users is between 24 and 34 years old, and the average age of Facebook users is between 28 and 40 years old.

    So, depending on your target audience, TikTok may or may not be important for you. However, as we’ve seen with the “older” demographic recently embracing Instagram, we may see older demographics getting into TikTok in the coming years, so it may be beneficial to familiarize yourself with it now. Established artists such as Mariah Carey, Lizzo, and even Will Smith have used the platform successfully to connect with youth listeners.

    How Can Musicians Make the Most Out of TikTok?

    Here are some quick tips on the making the most of the platform as a musician:

    ·       Post short videos. Shorter videos (15 seconds) seem to connect with users the best.

    ·       Focus on the hook, not the whole song. TikTok gives you a chance to share a hook, over and over again. Find the 15 seconds in your song that will inspire people to create their own videos based on it.

    ·       The best hook may not be from a new song, but from an old one. The perfect 15-second snippet might not be in your latest single; it could be from a song you put out years ago (this happened with Lizzo, and her career skyrocketed).

    ·       Follow other relevant musicians. Find the leaders in your genre and see where they succeed.

    ·       It’s not about you, it’s about them. TikTok thrives on community engagement. In many ways, it’s different than Instagram and Facebook. The focus isn’t putting yourself on a pedestal and looking perfect. It’s about being real, being authentic, and inspiring others to create because of it.

    ·       Go Live. As with other platforms like Instagram and Facebook, going live really boosts engagement.

    ·       More content, less perfection. Rather than professional videos, focus on videos that pair with your songs and your lyrics/hooks. In the age of short-form video, there’s no such thing as too much content.

    Most importantly, be authentic. As with any social media platform, viral sensations will come and go, but the artists with real talent will truly connect with the masses and create an actual career that lasts. TikTok will create more “influencers” just like every platform before it. But if the influencers don’t have the soul to write great songs, they won’t truly connect with the masses.

    So be creative, be authentic, and as always, email me with comments or questions along the way.

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